Visual content is a cornerstone of almost every branding campaign. And yet, we still see respectable brands using stock photographs that undermine the credibility of their hard-earned visual-branding standards.
If you’ve used a modern chat, collaboration, or messaging app, you’ve probably noticed that there’s a growing expectation of being available all the time. Someone at work hits you up on a Saturday, you get the notification, and what are you supposed to do? You could ignore them, but what’s the expectation?
The world’s portfolio keeps proliferating, with an expected four devices for every human on Earth and more than 5 million apps available by 2020. The digital trends keep moving upward with no sign of slowing. In this new reality, it has become the designer’s responsibility to navigate the tricky space between expediency and craft.
Elements of nature are added to packaging designs to create a more organic feel
"Straying away from the cold and minimalist features of mass-produced products, brands are turning to more organic and nature-inspired packaging designs. Utilizing patterns and colors that reference the blossoming of flowers, these branding techniques offer a connection to the raw and untouched elements of the outdoors."