Visual content is a cornerstone of almost every branding campaign. And yet, we still see respectable brands using stock photographs that undermine the credibility of their hard-earned visual-branding standards.
The world’s portfolio keeps proliferating, with an expected four devices for every human on Earth and more than 5 million apps available by 2020. The digital trends keep moving upward with no sign of slowing. In this new reality, it has become the designer’s responsibility to navigate the tricky space between expediency and craft.