The Internet is much more complex than it was back in the 1990’s. It is no longer enough to expect that a graphic design, adapted for the Web, will cut the mustard.
Visual content is a cornerstone of almost every branding campaign. And yet, we still see respectable brands using stock photographs that undermine the credibility of their hard-earned visual-branding standards.
Design is about people, not technology. In order to design great products, you need to understand not just what you’re making, but why you’re making it. You do that by empathizing with your customers to feel their pain, and designers are effective only after doing so.